Diet soda. We love it or hate it. But there’s no doubt that consumption is on the rise. More Americans than ever are drinking diet colas, along with other zero- and low-calorie alternatives.
While diet drink consumption is up across the entire population — about 1 in 5 of us consume them — it’s higher-income, middle-aged women who are most likely to be sipping diet drinks, according to a recent Centers for Disease Control and Prevention survey.
As this increase happens, there’s also evidence that Americans are drinking less sugar-sweetened soda. So the big question is, will swapping Coke for Diet Coke make any difference for people trying to manage their weight? Two recent studies suggest it just might.
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