Rivian hopes its electric vehicles will help save the planet, but will Georgia drivers buy in?

Sales of electric vehicles have lagged in Georgia since a $5,000 tax credit was allowed to expire in 2015.

Emil Moffatt/WABE News

Two years from now, hundreds of thousands of electric trucks and vans are expected to start rolling off the line at Rivian’s new plant east of Atlanta. It was announced on Dec. 16 that Rivian would be investing $5 billion dollars in an electric vehicle manufacturing plant in Georgia.

Electric vehicles are seen as a key measure in reducing greenhouse gas emissions. But EV sales in Georgia have slumped since an early surge.

For all the economic and political implications of the announcement, Rivian executive Helen Russell made her company’s focus clear.