With new rules, MLB to draw more than 70 million fans, highest attendance since 2017

Fans watch a baseball game between the Chicago Cubs and Atlanta Braves from the The Chop House above right field at Truist Park on Wednesday, Sept. 27, 2023, in Atlanta. Major League Baseball attendance is on track to increase about 9% and top 70 million for the first time since 2017, helped by a full offseason of sales, digital ticketing and increased social gathering spaces in stadiums.(AP Photo/John Bazemore)

More than 70 million fans will attend Major League Baseball games for the first time in six years, a post-pandemic rebound for a sport that instituted its biggest on-field changes in decades.

A pitch clock to speed play — game times are down 24 minutes to 2:40 for nine-inning games — limits on defensive shifts to increase offense, new social spaces at ballparks and technology innovations to speed entry have factored into a 9.2% rise in average attendance to 29,176. Expanding the playoffs to 12 teams, which began last year, led to more than half the teams remaining in mathematical contention.

“Getting back above 70 million is an accomplishment for us,” baseball Commissioner Rob Manfred said Wednesday. “I think it’s the playoff format, balanced schedule, the rule changes this year in terms of the product, the stuff clubs have done locally in terms of seating options.”