Activists who engage with voters of color are looking for messages that will resonate in 2024

Activists who engage with voters of color are finding lackluster enthusiasm after disappointments on some issues such as voting rights and student loan forgiveness during President Joe Biden’s term. And that could have consequences in competitive states in the 2024 election. (Matthew Pearson/WABE)

This year’s elections in Louisiana didn’t go the way that voting rights advocate Ashley Shelton had hoped, with the far-right conservative attorney general replacing a term-limited Democratic governor and consolidating Republican control in the state.

Turnout was just 37%, despite the efforts of activists like her.

“Even when you work hard and you do all the things you’re supposed to, you get an unfortunate outcome, which was these statewide elections,” said Shelton, the executive director of Power Coalition for Equity & Justice in Louisiana.