Ad Using MLK Speech Was Approved, But Not By Entire King Family

This file photo provided by Ram Truck Brand shows a scene from the company’s Super Bowl spot. The Ram truck ad that used a speech by Martin Luther King, Jr., is drawing a backlash.

Ram Truck Brand via AP, File

A Super Bowl ad for Ram trucks that featured the voice of Dr. Martin Luther King Jr. is showing the divide between King’s children when it comes to representing his legacy.

The ad features people performing acts of service set against King’s words. It comes months before the 50th anniversary of King’s assassination.

In Twitter posts Sunday night, King’s daughter, Bernice King, and the King Center for Nonviolent Social Change, founded by Coretta Scott King said permission to use King’s voice would not have come from them.