Should Hyping Edible Bugs Focus On The Experience Instead Of The Environment?

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January 10th, 2019

People were more likely to try mealworms — such as these mealworm chocolate truffles sprinkled with coconut — when the ad focused on taste and experience, a study sho

Oliver Brachat / for NPR

Farming insects may be more sustainable than raising meat, but so far that hasn’t been quite enough to convince most Westerners to eat them.

Marketing them as delicious, exquisite delicacies, though? That might do the trick.

The global demand for meat drives environmental decline, from forest depletion and soil erosion to increased water use and the release of greenhouse gases.

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