74th Annual Bronner Brothers Hair And Beauty Show Goes Virtual

James Bronner, senior vice president of show operations for Bronner Brothers, joined host Rose Scott on Thursday’s edition of “Closer Look.”

Courtesy of Bronner Brothers

It’s one of Atlanta’s annual signature events.

The Bronner Bros. International Beauty Show brings an estimated $60 million in revenue to the city of Atlanta and attracts more than 30,000 attendees from around the world two times per year. With roots dating back to 1947, the Bronner Brothers company is a family-owned business with a strong history in Atlanta.

However, this year’s 74th annual Bronner Bros. International Beauty Show will not take place in person.