Anheuser-Busch InBev, the Belgian beer conglomerate, announced Monday it would not directly advertise its Budweiser brand during the Super Bowl for the first time in 37 years. Instead, the company has produced a digital 90-second video (without the Clydesdale draft horses) more akin to a public service announcement, celebrating American resilience in the face of the pandemic and ending with scenes of people getting vaccinated.
The company said rather than purchasing ad time for Budweiser during the game, it will “reallocate that investment to support the Ad Council and public awareness and education throughout the year for the COVID-19 vaccination effort.”
Anheuser-Busch will still run advertisements for several of its other brands.
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