Atlanta-Based Political Strategist On Mayoral Race, Campaign Funding

An Atlanta-based political strategist says in order to run a successful mayoral campaign, candidates must be able to raise money. Also, candidates looking to enter the race to become Atlanta’s next mayor should announce their candidacy to run for office within the next two weeks — unless they can self-fund their campaign.

“Anyone who gets in the race right now who doesn’t already have an infrastructure, they are going to have to raise $200-250,000 to $300,000 a month to do what it takes to compete in the Atlanta media market to get your name out there and to be competitive and get into a runoff,” said Fred Hicks.

Hicks, a regular political contributor for “Closer Look,” returned to the program Monday to share his thoughts on the latest candidates to enter Atlanta’s mayoral race now that Atlanta Mayor Keisha Lance Bottoms announced she’s not seeking a second term.

As of Monday, Atlanta City Council President Felicia Moore; Atlanta City Council members Antonio Brown and Andre Dickens; and Sharon Gay, an attorney and the former deputy chief of staff to former Atlanta Mayor Bill Campbell, have all announced their bids to become the next leader of Georgia’s capital city.

During the conversation, Hicks also discussed pressing issues mayoral candidates should address, how the business of Atlanta could change due to six City Council seats and the mayoral seat up for grabs, what happens if former Atlanta Mayor Kasim Reed decides to run for mayor again and the demographics of new Georgia voters.

 To listen to the full conversation, click the audio player above.