Underwriting and Corporate Support

Invest in you AND your community

Fill out the contact form below or email Jared Blass, EVP of Corporate Support, at [email protected] to get started.

We are…

Atlanta’s Home for NPR & PBS Programming | WABE 90.1 FM | WABE TV | wabe.org | WABE Podcast Studios

WABE is Atlanta’s original, independent, non-profit source for award-winning news, local stories and arts and culture programming. We are 100% independent, 100% non-profit and 100% committed to amplifying ALL of Atlanta.

Through our fact-based journalism and inclusive, engaging, cultural content, we strive to inform, inspire, reflect and empower the millions who call the Greater Atlanta area home. From podcasts to newsletters to events and more, WABE is how Atlanta stays connected.

WABE Sponsorship Channels Include:

WABE Radio, 90.1 FM

WABE TV Channel 30

Podcasts including Political Breakfast, Health Wanted, Buried Truths and more (Optional Audio Attribution add-on available through Podscribe)

WABE Live Stream available at WABE.org or through the WABE App (Optional Audio Attribution add-on available through Podscribe)

Banner ads on WABE.org

Monthly, Weekly and Daily Newsletters sent to 60,000+ Subscribers each

Vertical video content (reels, TikTok, YouTube shorts)

Underwriting

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- Radio Sponsorship
- Television Sponsorship
- Digital Sponsorship
- Digital Advertising
- Additional Opportunities

Brand Benefits

LOYAL – WABE’s audiences are the most loyal in Atlanta, and hard to reach through other channels

CLUTTER FREE – WABE will only air 2-3 minutes worth of sponsor messaging each hour and does not allow political advertising

THE WABE HALO EFFECT – Research shows that over 80% of WABE’s donors find it important to support our sponsors

WABE’s Audience is…

EDUCATED – WABE Listeners are 65% more likely to have a college degree and 99% more likely to have a postgraduate degree

AFFLUENT – WABE Listeners are 67% more likely to earn more than $250k annually

GENEROUS – WABE Listeners are 169% more likely to contribute money to an arts/culture organization and 78% more likely to contribute money to a social care organization

Report created using data from Atlanta Scarborough R2 2024 & 2025

Testimonials

“Leapfrog has enjoyed a long and beneficial partnership with WABE where the thought leaders who comprise our client base are regularly among the station’s family of listeners and supporters. This partnership has elevated our credibility in the Atlanta community as our business has grown, and we are grateful for WABE’s ability to nourish symbiotic relationships with its base of supporters.”

-Yum Arnold, CEO, Leapfrog Services, Inc.

“It’s reassuring to know that WABE’s listeners are also committed to supporting local businesses like MWT Windows. Through our sponsorship we experienced an immediate uptick in inquiries about our window and door services.”

-Ben Tompkins, Co-Owner, MWT Windows