A Confusing Back-To-School Season May Lead To Blockbuster Spending

A shopper walks past shelves of school supplies at a Target store in San Rafael, Calif. Preparing for both in-person and virtual learning has families budgeting for new school supplies and bigger purchases.

Justin Sullivan / Getty Images

Getting her daughter ready for the first day of sixth grade, in a normal year, Lidia Rodriguez would have by now spent a pretty penny on a lunch box, her charter-school uniform and a special backpack, perhaps embroidered with her name: “Sofia.”

But why buy a new uniform if last year’s top still works for a virtual Zoom call? And why splurge on a new backpack when the walk to school is a shuffle from the kitchen table to the bedroom desk?

“I don’t feel like investing … until she actually physically starts,” says Rodriguez, whose home in Tampa will be her daughter’s classroom at least for nine weeks.