Great cities are known by their museums, theaters, symphonies and parks. But the greatest impact on a city’s cultural life radiates invisibly through the air.
For Atlanta, that cultural force is Public Broadcasting Atlanta (PBA). WABE 90.1 FM and PBA 30, brings NPR News, music, the arts and PBS programming to hundreds of thousands of listeners and viewers each year. Today, people turn to public broadcasting for their news, music, arts and entertainment. Yet, few people realize that public broadcasting began as “educational television” — strictly a learning resource. As a broadcast service of Atlanta Public Schools in partnership with the Atlanta Educational Telecommunications Collaborative (AETC), PBA has never lost sight of its original mission. Education remains at the core of our operation at every level, from preschoolers to our elders.
We believe that communication is the foundation of civilization. It is the path by which knowledge, understanding, discourse and values are achieved, nurtured and passed down. We envision our communities as informed, energetic, engaged and with a pervasive sense of interconnectedness to each other and to the world. And we believe that our role as a trusted enabler of communication is fundamental in building the beloved community to which we aspire.
We serve community; we enhance life. We educate, entertain, empower. We broaden perspectives, create joy, expand knowledge. And through our endeavors, we connect people to each other and the world.