This year, a new abortion provider opened in Atlanta. That in itself is unusual. Abortion clinics across the U.S. and especially the South have had a difficult time keeping their doors open. This new provider is doing something else that’s new: big, hot pink advertisements aimed at getting people’s attention in a city that has seen attacks on clinics.
“Interestingly enough we had clients contracting us immediately. When we were unpacking, we actually had a woman come to the door,” said Melissa Grant, vice president of Carafem, the abortion provider that opened in Atlanta in April.
The waiting room is very pink. Grant said the whole point of the place is to avoid making it feel like a hospital.
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