A few months ago, Michael Winters, the president of Stone Mountain-based WinCup flew west to visit SoFi Stadium in Southern California, the site of this year’s Super Bowl.
He was there to show off his company’s blue Phade straws, which are made of a material that feels like plastic, but is compostable and actually biodegrades in a matter of weeks.
“I had a great meeting with the sustainability folks out there,” Winters said. “And by the time I got back to Atlanta, they already had a message back to me that we’re going to be the only straw and stirrer allowed.”
Winters calls the idea of the product being used at the Super Bowl “surreal”. He says the company originally thought about waiting until the pandemic was over to launch the straws, but decided to move forward anyway.
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