Digital Product Manager

WABE is Atlanta’s choice for NPR, PBS, and local news and storytelling. We inform, inspire, reflect, and empower greater Atlanta to drive community belonging, stoke civic participation, and advance equity. WABE is a non-profit, public media service broadcasting and streaming via WABE90.1FM, WABE TV, WABE.org, and numerous podcasts and digital offerings. 

WABE is growing our operation to strengthen the local newsroom, ramp up original storytelling and reach audiences on every vital digital platform. In our 75th year, it’s time to elevate our operation and grow our major donor support, philanthropic grant support and collaborations in the community. An Executive Vice President of Development will be a critical leadership position to help us achieve our strategic plan of “doubling down on the ATL” and “amplifying Atlanta” to the world.  

For more information on the broadcast service, programming and opportunities, please visit www.wabe.org 

Digital Product Manager 

WABE is seeking a knowledgeable and project-driven Digital Product Manager with a detail-oriented and energetic personality to grow WABE’s Digital Product catalog. 

Duties and Accountabilities: 

The Digital Product Manager will work with WABE’s Chief Technology Officer to identify and create a roadmap for all the digital products/features, follow up with great execution of ensuing projects, and ensuring that products meet the desired goals/KPIs 

Among the duties of the position are: 

  • Responsible for driving the vision and execution of all digital products or elements of digital products. 
  • Take charge of the development of various digital products from concept to launch (entire product lifecycle) 
  • Develop & execute on short and long-term plans (roadmaps, features, UX & UI requirements, KPI’s, ROI etc.) for all digital products (websites, video, streaming, apps, mobile, social etc.) to ensure they are best-in-class and meet goals (such as audience reach, revenue, uptime etc.) 
  • Responsible for achieving the key goals and performance of digital products 
  • Oversee requirements discovery, solution design, user story writing, feature development, and user acceptance testing 
  • Partner regularly with cross-functional teams to ensure alignment on feature development and prioritization 
  • Monitor and evaluate product performance to facilitate continuous iteration and improvement 
  • Manages a variety of technical applications, including social media, web, mobile applications, video & streaming, audio & podcasts, e-news, e-mail and others: works with vendors to prepare technology platforms & products (HW, SW, front and back end); provides technical support to application users as needed. 
  • Manage the execution of all the projects to completion to create the products, features etc. for the various digital products in a timely, efficient & cost-effective manner, working in conjunction with internal and external teams.  
  • Manage ongoing issues to resolution for all digital products; manage & prioritize the bug list as well as new incremental feature additions for existing products 
  • Aligns priorities with other teams while identifying, building, and managing strategic partnership across the different teams.  
  • Work closely within their team and key collaboration partners to ensure business value and user feedback is translated into new developments when necessary.  
  • Study end-user needs, defines product features, and coordinates activities across teams to meet quality standards, project deadlines and business objectives. Gathering and writing requirements for small, medium, and large application features; conducting competitive analysis; and using product discovery techniques to aid in the prioritization of features (e.g., A/B, surveys, interviews etc.) 
  • Monitors and reports on product utilization and identifies trends. 
  • Monitors performance to identify trends and recommends initiatives to leverage opportunities. 
  • Collaborates and communicates well with internal and external teams. Provides guidance to staff. 
  • Customer-first mindset, strong understanding of back-end and front-end programming languages, and an ability to develop data pipelines that can be used to track, analyze, and improve our digital products. 
  • Performs all other duties as assigned.  

Knowledge, Skills and Abilities: 

Necessary Experience and Requirements 

  • Bachelor’s degree, strong digital technology knowledge and understanding, 4 years of experience as a Product Manager or a similar role, experienced project manager who can work well in a team environment.  
  • Deep knowledge of the media landscape with experience in digital aspects and ecosystem of TV, Radio, News, Audio, Video, Streaming, OTT, podcasts, underwriting, ad-serving etc. 
  • Deep understanding of the target market/industry and build close relationships with key collaboration partners to ensure that the team’s effort is aligned with overall strategy. 
  • Strong customer facing digital subject matter expertise with experience working on medium complexity features and/or an entire software application. 
  • Innovative, Creative problem solving and management skills. 
  • Adaptability & flexibility in a fast-paced environment 
  • Excellent analytical (data analysis), organizational, and communication skills 
  • Detail-oriented and functions well under deadline pressure 
  • Exceptional communication, interpersonal, and collaboration skills 
  • Strong organizational and project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines 

Other Attributes: 

  • Willingness to work in a collegial and respectful manner to enhance a team-based atmosphere, utilizing effective communication and interpersonal skills.  
  • Excellent organizational skills to work in a multi-platform operation. 
  • Ease in working under deadline pressure. 
  • Ability to think and plan strategically, solve problems, and take direction as required. 

Work Environment & Physical Demands: The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Individuals may need to sit or stand as needed. Will require walking primarily on a level surface for periodic periods throughout the day. Reaching above shoulder heights, below the waist or lifting as required (up to 10 lbs.), filing documents, climbing, storing equipment, and working around high voltage equipment.  Proper lifting techniques required. Working in spaces/rooms with various temperatures and lighting, confined spaces, and broadcast equipment as found in a typical technical broadcast environment in addition to working outdoors in all types of weather conditions and temperatures.