‘Emotional But Rational’: Ikea Discontinues Its Long-Running Catalog

Ikea says it is ending its famous catalog of home furnishings after a 70-year run, citing changes in how people shop and how they consumer media.

Ikea Museum

Swedish furniture giant Ikea is ending production of its famous catalog, saying the thick compendium of affordable sofas, knickknacks and housewares will leave “a phenomenal 70-year legacy.”

The catalog has given people around the world a chance to reimagine their surroundings, featuring everything from new shelves and chairs to an entirely revamped kitchen.

“For both customers and co-workers, the IKEA Catalog is a publication that brings a lot of emotions, memories and joy,” said Konrad Grüss, managing director of Inter IKEA Systems B.V. — the worldwide Ikea franchiser.