Examining The Push To Rebrand MARTA As ‘The ATL’

The name MARTA has history — including the times counties like Cobb and Gwinnett voted against joining it. An effort at the Georgia Capitol is underway to rebrand MARTA, call it “the ATL” and create a regional transit system.

Alison Guillory / WABE

An effort to create a regional transit system is moving forward at the Georgia Capitol. And with that comes an effort to change MARTA’s name.

The name MARTA has history — including the times counties like Cobb and Gwinnett have voted against joining MARTA.

With this new regional system, state Sen. Brandon Beach wants to leave all of that behind.