Georgia breaks tourism record for third consecutive year with 174 million visitors in 2024

Atlanta's Hartsfield-Jackson International Airport pictured on Friday, July 19, 2024. (Matthew Pearson/WABE)

The Georgia Department of Economic Development (GDEcD) and Georgia Gov. Brian Kemp announced on Friday that the state has broken its tourism records for the third consecutive year and has placed fifth in the nation for overnight visitation for five straight years.

During a speech at the Georgia Governor’s Tourism Conference in Savannah, Kemp noted that the Peach State brought a record 174.2 million domestic and international visitors in 2024. In total, tourists spent $45.2 billion on Georgia’s hotels, restaurants, recreation, transportation and other local businesses, surpassing the previous year’s record by roughly 4%.

The data was calculated from an annual study commissioned by GDEcD, which measures the economic influence of tourism based on counties throughout the state.