The Georgia Department of Economic Development (GDEcD) and Georgia Gov. Brian Kemp announced on Friday that the state has broken its tourism records for the third consecutive year and has placed fifth in the nation for overnight visitation for five straight years.
During a speech at the Georgia Governor’s Tourism Conference in Savannah, Kemp noted that the Peach State brought a record 174.2 million domestic and international visitors in 2024. In total, tourists spent $45.2 billion on Georgia’s hotels, restaurants, recreation, transportation and other local businesses, surpassing the previous year’s record by roughly 4%.
The data was calculated from an annual study commissioned by GDEcD, which measures the economic influence of tourism based on counties throughout the state.
“Georgia’s scenic landscapes spanning the mountains to the coast, cultural attractions, and vibrant communities make our state a top destination that leaves visitors with a reason to keep Georgia on their minds,” said Gov. Kemp in a Friday press release. “We’re grateful to the hardworking men and women statewide who make sure Georgia always puts its best foot forward.”
How much revenue does tourism generate in Georgia?
Tourism generated $5.1 billion in state and local tax revenues in 2024, saving the average household in-state $1,285 in annual taxes, according to Kemp.
