Georgia State entrepreneurship professor talks post-pandemic landscape for new business owners

Tip options are displayed on a card reader at a store in Washington, D.C., on March 17, 2023.

Stefani Reynolds / Stefani Reynolds

Starting a business is never easy, and all the less so for young entrepreneurs new to running their own company.

The pandemic made that process even harder, forcing many to pivot and become creative in how they founded, marketed and grew their businesses.

As a professor of practice at Georgia State University’s Entrepreneurship and Innovation Institute, Berkley Baker helps guide and advise students interested in following that path.

Berkley Baker is a Clinical Assistant Professor at Georgia State University’s Entrepreneurship & Innovation Institute (Photo courtesy of Georgia State University)

His teaching and research interests include entrepreneurship, customer acquisition, corporate innovation, veteran-owned business growth, leadership development and reducing equity gaps through entrepreneurship.

Baker worked in the medical device field, facilitated leadership development training and served as a mentor through the Technology Development Center at Georgia Teach and the Russel Innovation Center for Entrepreneurs.

He joined “All Things Considered” to talk about the economic outlook for young entrepreneurs who worked to start businesses during the pandemic and since.