What’s Healthy At The Grocery Store? Shoppers Are Often Confused, Survey Finds

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January 25th, 2019

Shoppers say they want simpler information to help them figure out which foods are healthy. But a one-size-fits-all solution may not work.

A granola bar enthusiast walks into a grocery store, scouting for a healthy treat. The first shelf is lined with KIND Bars, with wrappers flaunting things like “five super grains” and zero genetically engineered ingredients. Below sit boxes of Quaker Chewy bars, 100-calorie oat snacks spotted with marshmallows and chocolate chips. Finally, there’s Annie’s Homegrown granola bars, gluten-free and “made with goodness.”

So which product should a health-conscious snack fanatic chose? According to a new survey by the American Heart Association and the International Food Information Council Foundation, they’re probably a little stuck.

The report found 95 percent of shoppers at least sometimes seek healthy options when grocery shopping. And yet, only a little over a quarter said they find it easy to determine which products are good for them and which should stay on the shelves.

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