Here’s What You Need To Know About Jermaine Dupri’s Super Bowl Live — So Far

The fan festival is happening in Centennial Olympic Park from Jan. 26 to Feb. 2, excluding Jan. 29 and 30. The event will be free and open to the public.

Atlanta-based rapper Jermaine Dupri, who is known for the city’s unofficial anthem “Welcome to Atlanta,” is serving as the event’s music producer.

“Since I’ve entered the music scene, I’ve always had concerns with how people view the city of Atlanta, both musically and overall. It’s an incredible place to be, and I am always thinking of ways to make that view better. I feel it’s my duty as the Unauthorized Mayor to help Super Bowl LIVE create the best Welcome to Atlanta experience for the fans ever!!” Dupri said in an Atlanta Super Bowl LIII Host Committee press release.

Genre Spanning Concerts

There will be six days full of performances during Super Bowl LIVE. Expect hip-hop, country and hip-hop/R&B live performances on Jan. 26, 27 and 28, respectively. Then, the festivities will pick back up with country & rock (Jan. 31), pop & EDM (Feb. 1) and hip-hop (Feb. 2).

• On Sat. Jan. 26, Emerald Empire Band, Gritz & Jelly Butter, Pastor Troy and Taylor Girlz are a few of the performers.
• Country artists REMakes, Jake Michael and Seckond Chance are slated to perform for Jan. 27.
• The confirmed lineup for Jan. 28 will include Dj Holiday & Friends: YFN Lucci, Waka Flocka, K Camp, Trinidad James, Swag Surf Boys, Coca Vango, Light Skin Keisha, Derez Deshon and Goodie Mob.
• Craig Campell, Hero The Band, Tyler Tritt and Lyn Avenue will take the stage on Jan. 31.
• Musicians ranging, including ATLiens, Hearty Har and The Jacks will be singing their hits on Feb. 1.
• Singer Monica and DJ Smurf & Friends will be performing on Feb. 2. Also plan to see Tag Team, MC Shy D, Ying Yang Twins, Kilo Ali and KP & Envyi.

Six-Day Festival

Times will vary for each of the festival’s day. The schedule for the event is below, according to the Atlanta Super Bowl Host Committee.

Saturday, Jan. 26: 11 a.m. – 10 p.m.

Sunday, Jan. 27: 12 p.m. – 7 p.m.

Monday, Jan. 28: 4 p.m. – 9 p.m.

Tuesday, Jan. 29: Closed

Wednesday, Jan. 30: Closed

Thursday, Jan. 31: 4 p.m. – 10 p.m.

Friday, Feb. 1: 2 p.m. – 10 p.m.

Saturday, Feb. 2: 11 a.m. – 10 p.m.

Interactive Experiences

Play games with friends and family at Hyundai’s “Fan Jam” experience to get a chance to score tickets to the Super Bowl. Attendees can also get to embark on virtual reality trip through Atlanta in the Built Ford Tough VR Drive-In.

NFL players will be stopping by the festival grounds in the Built Ford Tough area and the Verizon Up Members Lounge. NFL legends will also be at the Tostitos Cantina where they will engage in a nacho-making challenge.

“Super Bowl Sunday is focused around the experience of the game, but Super Bowl LIVE is about bringing the entertainment experience of Super Bowl weekend to the whole city of Atlanta,” said Sean Connolly, CEO of Kreate and EVP Production & Design, On Location Experiences, which will be developing the production aspects of the event.