Impact Of Facebook’s False Posts Is Difficult To Measure

Demonstrators rally near the White House Sunday on the anniversary of the Charlottesville “Unite the Right” rally.

Many groups organizing counter-protests to last weekend’s Unite the Right 2 rally used Facebook event pages to build attendance.

The Shut It Down D.C. coalition was among them. But Facebook took down its page for being part of “coordinated inauthentic behavior,” according to a company news release last month.

The problem is that Shut It Down D.C. was as authentic as protests get.