In its first season in Atlanta, basketball startup sees itself as a disruptor, in more ways than one

Overtime Elite
Overtime Elite's arena in Atlantic Station features a state-of-the-art video control room. (Emil Moffatt/WABE)

Inside the Overtime Elite arena at Atlantic Station, smoke and strobe lights fill the air as a public address announcer introduces the teams.

In a room just off to the side, things are a bit quieter, but almost as intense.

“So we’re here in the broadcast control room,” said Overtime’s head of production and technology, Matt Montemayor. “And this is where really all the action takes place during a game for our broadcast.”

Inside the room, a few rows of seats face a bay of TV monitors. The technical director, several producers, graphics editors and an audio engineer have their eyes glued to the action.