Latino voters are coveted by both major parties. They also are a target for election misinformation

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April 8th, 2024

Staff members Michael Ruiz, left, and Marisol Moraga participate in a phone bank event at La Campesina, a Spanish-language radio network in Phoenix, Wednesday, March 20, 2024. A surge of misinformation is targeting Spanish-speaking voters with a high-stakes presidential election looming in the fall and candidates vying for support from the rapidly growing number of Latino voters. In one of the most important swing states, Arizona, La Campesina is countering that with a dedicated effort to provide Latino voters the facts about voting and how elections are run. (AP Photo/Serkan Gurbuz)

As ranchera music filled the Phoenix recording studio at Radio Campesina, a station personality spoke in Spanish into the microphone.

“Friends of Campesina, in these elections, truth and unity are more important than ever,” said morning show host Tony Arias. “Don’t let yourself be trapped by disinformation.”

The audio was recorded as a promo for Radio Campesina’s new campaign aiming to empower Latino voters ahead of the 2024 elections. That effort includes discussing election-related misinformation narratives and fact-checking conspiracy theories on air.

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