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National Retail Federation Director Discusses 2020 Halloween Consumer Spending

Nearly 150 million people plan to participate in Halloween-related activities this year, according to the National Retail Federation’s annual survey.
Nearly 150 million people plan to participate in Halloween-related activities this year, according to the National Retail Federation’s annual survey.
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Halloween is just days away and research suggests consumers are figuring out new ways to celebrate the holiday during the COVID-19 pandemic.

Nearly 150 million people plan to participate in Halloween-related activities this year. Consumer spending for the fall holiday is predicted to reach $8.05 billion, a drop from 2019 when consumer spending peaked at $8.78 billion, that’s all according to the National Retail Federation’s annual Halloween survey.

Katherine Cullen, senior director of Industry and Consumer Insights for the National Retail Federation, joins “Closer Look” to discuss Halloween consumer spending. (Courtesy of the National Retail Federation)

On Friday’s edition of “Closer Look,” Katherine Cullen, senior director of Industry and Consumer Insights for the National Retail Federation, talks with host Rose Scott about the survey and how this year’s Halloween is expected to be like no other.

Guest:

  • Katherine Cullen, senior director of Industry and Consumer Insights for the National Retail Federation

To listen to the full conversation, please click the audio player above.