New book by Atlanta-based Slutty Vegan founder Pinky Cole: 'I Hope You Fail'

Slutty Vegan founder Pinky Cole's new book "I Hope You Fail" is available on October 10. (Photo courtesy of Cole)

Entrepreneur and Slutty Vegan founder Pinky Cole has experienced monumental success in the five years since opening her first location in Atlanta, but says it has not come without setbacks.

In her second book “I Hope You Fail”, Cole talks about what others can learn from her many failures, and how it has helped her build her budding empire.

She said she hopes to create a legacy that surpasses the awards and accolades she has received, inspiring other to think “what would Pinky do?”

Cole joined WABE’s “All Things Considered” to share what readers can expect from the book, and how it fits into her career.

“I Hope You Fail” is scheduled to be released Oct. 10.

Christopher Alston contributed to this report.