Dove isn’t the only skin-care company caught up in a controversy about its ads.
Nivea, a German company with global reach, has been called out on social media for ads in West Africa that many described as racist, colorist and tone-deaf.
The ads promote Natural Fairness Body Lotion, a cream that promises, according to the tagline, “visibly fairer skin.” The social media storm erupted after the Ghanaian musician Fuse ODG posted the ad on Instagram this week.
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