Pepsi is pouring it on in Coke’s house — injecting some fizz into its biggest rivalry during the buildup to the Super Bowl.
While the visitors had called for a “cola truce” on social media with the NFL title game in the shadows of its competitor’s Atlanta-based headquarters, it seems to have been more of a Trojan Horse subterfuge designed to lure Coke into lowering its defenses.
Billboards all around Atlanta call for Pepsi to “paint the town blue” and announce “Pepsi in Atlanta — how refreshing.”
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