Appointment strengthens PBA’s connection to Atlanta’s diverse stories and storytellers.
ATLANTA — Public Broadcasting Atlanta (PBA) today announced Sherri Daye Scott’s appointment as senior vice president of marketing and communications. Her appointment underscores PBA’s commitment toward advancing progress on the community’s critical issues by lifting all voices.
In alliance with PBA CEO Jennifer Dorian and Chief Content Officer Scott Woelfel, Daye Scott will champion PBA’s dedication to Atlanta and its stories by strengthening community outreach and partnerships. A key focus will be driving greater brand awareness and affinity for both award-winning NPR station WABE (90.1 FM NPR) and ATL PBA (PBS).
Most recently, Daye Scott’s work as founder and creative director of Big Facts, Small Acts, an arts-based, grassroots COVID-awareness and prevention campaign targeting Atlanta’s black and brown communities, earned national recognition from CNN, NPR, Forbes, The Root, and ESPN’s The Undefeated as well as a 2020 Shorty Social Good Award.
Before joining the PBA team, Daye Scott developed and led strategic marketing initiatives for notable local brands such as Coca-Cola, RaceTrac, Georgia Power, and The Home Depot, in addition to building and managing marketing and communications campaigns for Accenture, AT&T, the National Museum of African-American Music and The Mom Project.
“Our mission at PBA is to help strengthen the community through the stories and storytellers of Atlanta,” said Dorian. “Sherri is an accomplished, connected, creative marketer who loves this city dearly and will help amplify PBA’s mission to authentically and honestly present Atlanta as our city is—and can be.”
“I could not be more excited to join the team at PBA, whose work I have admired and supported as an audience member and donor for many years,” said Daye Scott. “My charge is to ensure PBA is recognized for the valuable, vital role it plays in educating and enabling understanding across our community. I look forward to furthering our mission while expanding our brand’s impact so that all of Atlanta feels a deep connection to PBA.”