The strawberry Pop Tart case is just one of more than 400 lawsuits he has filed

NEW YORK, NY – FEBRUARY 19: Boxes of Pop-Tarts sit for sale at the Metropolitan Citymarket on February 19, 2014 in the East Village neighborhood of New York City. Kellogg, maker of Pop-Tarts, has announced that it will only buy palm oil – a minor ingredient in Pop-Tarts – from companies that don’t destroy rainforests where palm trees are grown. Palm oil is used in many processed foods.

Photo by Andrew Burton/Getty Images / Getty Images

This week, it was strawberry Pop Tarts — with a lawsuit claiming damages over Kellogg’s “deceptive” marketing of its pastries that contain just as much apple and pear as strawberry.

Before that, there were the fudge lawsuits, with their claims against Keebler and Betty Crocker and others over “fudge” cookies and baking mixes that contained no milkfat.

And of course, the 120 or so vanilla lawsuits, each alleging that consumers have been duped by companies marketing “vanilla” products that contain little to no actual vanilla bean.