Target celebrates Black designers with exclusive collection by Atlanta brand Jolie Noire

jolie noire
Jolie Noire owners, and sisters, Kim (L) and Keyondra (R). (Courtesy of Jolie Noire)

For Black History Month, Target is celebrating Black designers and businesses with an exclusive collection, and the designs of two Atlantans have been selected. Jolie Noire is the inclusive fashion brand of athleisure clothing designed by sisters Keyondra and Kim Lockett. Jolie Noire offers sizes from XS to 6XL and celebrates the beauty of Black women in their designs. The Lockett sisters joined “City Lights” host Lois Reitzes via Zoom to share the philosophy of Jolie Noire and how the brand’s sudden boost came to pass.

Interview highlights:

On the joy of discovering their brand’s significant leveling up: