If you’ve heard any of rapper Cardi B‘s recent string of hits, you know the woman has expensive taste. The Bronx-born star loves Balenciaga, Prada and Gucci. But true fans know that for years she’s been one of the most visible spokespeople for a brand that’s far more affordable: Fashion Nova, a popular retailer known for being sexy, cheap, and worn by celebrities.
The company came seemingly out of nowhere and is everywhere, online at least. Fashion Nova was among the 10 top-trending fashion brands last year in online searches, according to Google. A Fashion Nova spokesperson didn’t reveal sales figures but says the company has seen triple-digit growth every year since it was founded in 2006.
Fashion Nova’s success comes at a time when brand loyalty is a difficult thing to achieve. A new NPR/Marist poll finds online shoppers are roughly divided when it comes to shopping for brand loyalty versus a good deal. Fashion Nova has achieved both, and the company has done it through a smart social media strategy.
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