Recent polling in Georgia shows many of the Republican and Democratic candidates are in extremely tight races. But what do those polls actually mean and how accurate are they?
Polls are like a snapshot of the public’s opinions.
Polling is done using a survey method called quota sampling. In quota sampling, pollsters survey a representative portion of a larger population to get specific information like voters’ preference. This method was pioneered by George Gallup in the 1930s and has proven to be an effective method to determine possible political outcomes.
Read this story now for free
To continue reading, sign up for our newsletter and get unlimited access to WABE.org
You can select your preferences for news and local content. We will never share your email address. Learn how your newsletter sign-up will support WABE and Public Media
