In NYC, Christmas Without Tourists Is Not Merry For Businesses

Window shopping at an outside market in New York City’s Bryant Park.

Kena Betancur / AFP via Getty Images

Walking through Midtown Manhattan in December is usually like navigating a chaotic maze. This year, you can actually move — easily!

For many small businesses in New York City, that drop in customer traffic is troubling. Businesses count on a big bump in revenue during the city’s busy holiday season. Now, they are facing a 66% drop in tourism, restrictions on shopping and dining, and a surge in COVID-19 cases.

But there’s still a steady stream of shoppers at Bryant Park’s annual outdoor holiday market.