Loeffler Says Georgia Democrats Had A Better Ground Game. Now She Wants To Match It

Former Georgia Republican Sen. Kelly Loeffler’s new group aims to boost conservative voter engagement in the state.

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Georgia Republicans have seen their fortunes change quickly.

Their recent losses in presidential and U.S. Senate contests have revealed some problems: First, robust Democratic organizing in the state has engaged younger and more diverse voters at a large scale. And more recently, false claims of widespread voter fraud by some Republican leaders have sown doubt among many of the party’s voters that the system isn’t trustworthy.

Kelly Loeffler, one of two Republicans who lost a Senate seat in January, is hoping to fix those problems. She’s created and funded a new group called Greater Georgia.