According to Fast Company, in 2020, the global sneaker market was valued at $79 billion and over the next five years, in 2026, the market is predicted to reach $ 120 billion.
But despite the business boom, equity challenges exist, Darius Billings, the senior director of product and marketing at The Athlete’s Foot USA, says the sneaker industry lacks diversity as it relates to retail ownership.
“There’s not a lot of Black owners on the retail side that has a relationship with all the brands and we are the number one consumers, explained Billings on Thursday’s edition of “Closer Look.”
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