A ride with Boot Girls, 2 women challenging Atlanta's parking enforcement industry

Boot Baby, who wears a black balaclava, and Boot Sheisty, in pink, have built a following of more than 85,000 across Instagram and TikTok through their boot removal business in Atlanta.

A small round key has unlocked a world of fame and fortune for two balaclava-clad women who are among the most in-demand entrepreneurs in Atlanta.

That key is one of a handful the so-called Boot Girls use mostly around Buckhead, an upscale Atlanta neighborhood, to unlock metal brackets attached to vehicles parked on private property, like one Jaguar on May 5, when I spent the evening with the boot removal Robin Hoods.

“Can I get a picture real quick?” the owner of the car asked the pair while handing me his phone in the fading afternoon light. “I support ya’ll.”