Branding deal brings a new name for Atlanta Motor Speedway after 34 years

Ryan Blaney (12) drives into a turn during the NASCAR auto race at Atlanta Motor Speedway Sunday, Feb. 25, 2024, in Hampton, Ga. (AP Photo/John Bazemore)

After over 30 years, the Atlanta Motor Speedway is racing into the summer with a new name.

Speedway Motorsports and EchoPark Automotive on Tuesday announced that the 66-year-old Hampton facility has officially been renamed EchoPark Speedway.

Georgia’s sole NASCAR track will carry the EchoPark brand for the duration of a seven-year, multi-million-dollar agreement, according to a press release issued on Tuesday.