Apparel Designer Finds Inspiration In Southwest Atlanta

Tony Cruver designed his first sweatshirt with the words “South West Atlanta” on it in 2013.

Kevin Rinker / WABE

When Southwest Atlanta resident and College Park native Tony Cruver designed a sweatshirt for his high school’s homecoming game, multiple people offered to buy it off his back.

His response? “Well, I’ll let you know if I make another one.”

The design for the first sweatshirt was, in Cruver’s words, “big and bold, it was very simple and it was black and white.” The words “South West Atlanta” appeared in white letters on a black sweatshirt. He has since, with his buisness Cruvie Clothing Co., made many more. 

In this interview, Cruver talks to Kevin Rinker about why he chose “South West Atlanta” for his sweatshirt, running his own business, and his latest partnership with Atlanta based hip-hop artist and producer, Cee Lo Green.

You can learn more and see Cruver’s designs at Cruvie Clothing Co.