Atlanta opens small business resources ahead of the 2026 FIFA World Cup

Four people, including the mayor of Atlanta, stand in front of a crowd of people inside a room at Atlanta City Hall
Lamar Stewart, interim executive director of Showcase Atlanta (left); Atlanta Mayor Andre Dickens; Dr. Eloisa Klementich, president and CEO of Invest Atlanta; and A.J. Robinson, president of Central Atlanta Progress at a press conference on Tuesday, Feb. 3, 2026 at Atlanta City Hall. (Marlon Hyde/WABE News)

Mayor Andre Dickens is rolling out new business resources through city programs like Showcase Atlanta and Invest Atlanta. The programs offer help to small businesses, so they can reach new customers ahead of the 2026 FIFA World Cup.

At a Tuesday press conference, Dickens announced a low-interest loan program, a grant program, support for pop-up vendors, and a Youth Entrepreneurship Accelerator for those 21-and-under.

“We will support these young people with tailored training on how to form a legal business, obtain a vendor license, participate in high-visibility marketplaces across the city, and provide pathways to vend at designed city events,” said Dickens.