College Football Playoff Comes With Big Pay Day For SEC

Each school makes $6 million for playing in the College Football Playoff’s semi-finals game, but the schools won’t see all of that money. 

David Goldman / Associated Press

When the Georgia Bulldogs take on the Oklahoma Sooners in the Rose Bowl New Year’s Day, both teams will rack up big bucks.

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Each school makes $6 million for playing in the College Football Playoff’s semi-finals game, but the schools won’t see all of that money.

Bill Hancock, the executive director of the playoff, said UGA gets a check from the Southeastern Conference to cover travel expenses.

“And then the only other checks they would receive would be from the conference at the end of the year after the conference pools all its revenue and divides it among the institutions,” Hancock said.

Hancock said the SEC adds up its money from television rights and other teams who made money from making it to other bowl games.

“That money goes into the conference pool and then the conference distributes it,” he said. “Basically, a school that doesn’t play in a bowl game will receive the same payment as a school that does play in a bowl game.”

If Georgia wins, it heads to the national title game on Jan. 8 in Atlanta, where they’d face the winner of the Allstate Sugar Bowl. The SEC will  receive another $6 million from that game with the Alabama Crimson Tide facing the Clemson Tigers.

Hancock said there is no extra payday for winnings, just bragging rights.

The payout for the college football playoff bowl games is higher than non-playoff bowl games.