EnrichHER Founder Discusses Efforts To Help Women-Led Companies Gain Access To Funding

Roshawnna Novellus, an Atlanta-based fintech expert and founder of EnrichHER, joins “Closer Look” to discuss how her company is working to ensure that more women-led and minority-led businesses have access to capital.

Courtesy of EnrichHER

An Atlanta-based fintech expert who is helping women-led and minority-led companies gain access to capital says at a very young age, her mother taught her the importance of being financially savvy.

“My mother told me that all women need to be in charge of their own economic power,” said Roshawnna Novellus, founder of EnrichHER.

Before launching EnrichHER — a financial technology platform that connects women and founders of color to individual and institutional sources of funding — in 2017, Novellus strengthened her financial smarts, fundraising and marketing skills to raise more than $600,000 to pay for college education.