Executive coach promotes self-leadership when there’s little you can control

On the left, Aiko Bethea on the mic in the WABE studio. On the right is the blue and yellow cover of her book
Atlanta-based executive coach Aiko Bethea wrote her book, "Anchored, Aligned, Accountable" based on Brandolini’s Law to teach people about self-leadership and not be held down by lesser priorities in their life. (LaShawn Hudson/WABE, Random House/Inaki del Olmo)

In the daily news, there’s no shortage of stories about people questioning those in charge.

The list is extensive and ongoing: Black, brown and rural communities are questioning why data centers are being built in their backyards, consuming much of their local resources. A majority of farmers supported the Trump administration, but they’re questioning the tariffs and policies that have hurt their farms. Questions often arise about how metro Atlanta will handle housing, roads, and jobs for the expected population growth in the coming years. Then, there are the questions that test corporate accountability – like Amazon, Meta, and Microsoft posting profits, while cutting thousands from their workforce.

Aiko Bethea is an attorney and the founder of RARE Coaching and Consulting. She sees breakdowns in trust, leadership and communication in people’s personal and professional lives. It inspired her to write a book about self-leadership based on The Bulls— Asymmetry Principle, which states: “the energy needed to refute bullsh– is an order of magnitude larger than that needed to produce it.” Bethea said the principle pertains to almost anyone.



 ”You may not be able to control all of the unhinged chaos that’s happening around you, but one of the things that we’ve lost the ability to do is to lead ourselves,” said Bethea. “And part of when I’m talking about the B.S. in the book is that there’s so many things that we just naturally adapt to, whether they are beliefs from community or family of origin, and that stuff is just almost in our DNA in lots of ways.”

Bethea said her book, “Anchored, Aligned, Accountable” started with auditing the misinformation and priorities in her own life. One of her wake-up calls was when her law office contacted her about an insignificant case during her sister’s wedding. 

“ Afterwards, I realized, ‘What am I doing? Why am I on this phone during this big monumental moment for my sister? Why do I even feel that I have to be responsive over something like this?’” Bethea recalled. “And I had to ask myself, ‘Is this how I want it to be, and is this how I wanna be?’”

Bethea said she realized, if she wanted to have a full life, she would have to address tension points like this. She reflected and questioned the many ways something might not feel right.

“‘Why am I saying yes when I really wanna say no? Why am I laughing when it’s not funny?’” she asked herself. “All of these times as you’re evolving, each day you have a moment to figure out where’s this misalignment? Where am I adhering or deferring to some B.S.?” 

“So for us to refute it and to be able to do something different that’s aligned with our values, it takes work, and it’s gonna take so much more energy and effort than it is just to do things the same old, same old without ever questioning it,” she added.

On Wednesday’s “Closer Look with Rose Scott,” Bethea discussed her book, how this line of thinking could apply to anyone, and it’s not too late to make a change in your life.