Gov. Brian Kemp signs executive order allowing NIL payments for Georgia student-athletes

Georgia Tech's Eric Singleton, Jr. (2) scores a touchdown as Georgia State's Isaiah Holland (13) defends during the second half of an NCAA football game on Saturday, Aug. 31, 2024, in Atlanta. (AP Photo/Stew Milne)

Georgia Gov. Brian Kemp signed an executive order on Tuesday that effectively allows state colleges and universities to directly pay student-athletes.

The executive order comes as the National College Athletic Association (NCAA) and other athletic conferences battle in litigation on the issue of student-athletes being financially compensated for the use of name, image of likeness, or NIL.

“Until the Settlement is approved and effective, legislative and executive actions across the country create a patchwork of inconsistent rules regulating intercollegiate athletics,” read the order. “Student-athletes in the State of Georgia should compete on a level playing field and not forgo compensation available to student-athletes in other states while the Settlement is pending.”