Smart plan: How Georgia unlocked a college football goliath

A Georgia cheerleader runs a flag across the end zone after a touchdown in the second half of an NCAA college football game against Vanderbilt, Saturday, Oct. 15, 2022, in Athens, Ga. (AP Photo/Brett Davis)

Dressed for success in sports jackets, suits and even some ties, the Georgia football team starts the pregame Dawg Walk 2 hours and 15 minutes before kickoff on game days.

The quarter-mile stroll from Lumpkin Street into Sanford Stadium, lined on each side with cheering fans and the Redcoat Marching Band, is a 21-year-old tradition but the Bulldogs’ attire is relatively new.

Not long ago, the players would do the Dawg Walk in their uniforms, carrying their shoulders pads and helmets, because there was no good place to change at the stadium. The old locker room was more like a concrete storage space. It didn’t even have lockers.