Shoppers hit the stores on Thanksgiving and were finding some surprises: toys and TVs at J.C. Penney, Barbies at Best Buy, kitchen appliances like wine refrigerators at B.J.’s.
As the holiday shopping season officially kicked off Thursday, retailers are counting on a lift from a better economy. But they’re also looking beyond economic data and mapping out ways to pick up sales from other retailers as Amazon expands its reach.
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