NWSL Atlanta expansion team announces 7-year front-of-kit sponsorship deal with Georgia-based Aflac

Atlanta Falcons head coach Kevin Stefanski embraces team owner Arthur Blank after a NFL Atlanta Falcons news conference, Tuesday, Jan. 27, 2026, in Atlanta. (AP Photo/Mike Stewart)

Aflac U.S. president Virgil Miller says his insurance company was a natural fit for a front-of-kit sponsorship deal with Atlanta’s new National Women’s Soccer League team, which will debut in 2028.

Aflac’s agreement to have its Georgia-based company name on the front of the Atlanta players’ shirts was announced on Wednesday.

The Atlanta expansion team is owned by Arthur Blank, who also owns the NFL’s Atlanta Falcons and Atlanta United of Major League Soccer. The Falcons and Atlanta United play at Mercedes-Benz Stadium, which also will be the home of the NWSL team.