Atlanta International Fashion Week celebrates its 16th year, emphasizes a digital footprint

As with other fashion outlets, Atlanta International Fashion Week, now in its 16th year, is taking more of a step towards digital content in the hopes of reaching a growing Gen Z audience. (Courtesy of Atlanta International Fashion Week)

When Paula Whittle first started in the Atlanta fashion industry in the early 2000s — fashion representation in the South had a long way to go.

“There was no opportunity because no one saw Atlanta as a major fashion house…they did not see Atlanta as a fashion hub,” said Whittle.

Determined to prove skeptics wrong and provide a showcase for other designers and models in the metro Atlanta area, Whittle created Atlanta International Fashion Week. This diverse multi-day event runs from Sept. 26 – Oct. 1 and dedicates itself to what Whittle describes as a cultural display of fashion, design and art.