‘It’s An Identity Change’: Former Doraville General Motors Plant Will Now Cast Film, TV Talent Instead Of Steel

After years of development plans falling through, the former General Motors plant in Doraville will now be the home of Atlanta-based Gray Television’s new film and entertainment campus. 

Gene Blythe / AP Photo

Atlanta-based Gray Television is breaking ground on a new film and entertainment campus at Doraville’s former General Motors plant, shuttered more than a decade ago. Gray TV paid $80 million for the 127-acre space. Plans are to capitalize on the state’s film industry and foster E-sports gaming and robotics, residences and even a hotel. 

This comes as a relief to Doraville city officials, who have watched development plans fall through repeatedly. At one point, there was even talk that the abandoned plant could be the future home of the Atlanta Falcons.

City Councilman Andy Yeoman also directs Doraville’s Downtown Development Authority. He told WABE’s “All Things Considered” host Jim Burress that for all the skeptics out there, Gray TV has sealed the deal. Burress asked Yeoman why it’s taken so long for any development to happen and if turning the former industrial site into a Hollywood utopia will help the area at large.

Lily Oppenheimer contributed to this report.