More Black Women Are Rocking Their Natural Hair. Get To Know The Movement In Atlanta.

Fewer black women are choosing hair relaxers, with sales of the products having dropped 22.7 percent since 2016, a 2018 study found.

ANKITA ACKROYD-ISALES / WABE

World Natural Hair Show founder Taliah Waajid remembers when the black natural hair movement started to boom in Atlanta.

The former hair stylist opened up a natural hair salon in Atlanta in the early 1990s, back when she said, “no one was interested in natural hair.”

“Seeing the change from back then to me struggling to get someone to be interested, into now everywhere I go out of every five women four of them are natural whether their hair is straightened or not,” Waajid, natural hair care products entrepreneur and Allure Best of Beauty Award Winner, said.